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BUAD 681 E-Marketing

Course Description

Principles of digital imaging and design for the production of marketing materials. The focus of this course includes concepts such as digital image preparation, corporate identity, consumer behavior, website analysis and internet behavior, digital marketing, and the digital economy. Various marketing, and communication strategies for internet marketing will also be investigated and evaluated. Students will develop an e-marketing plan, a video production, a personal website, and various marketing materials. class size will be limited.

Department

Business

Units

3
 

AIIAS is a graduate level institution managed by the General Conference of Seventh-day Adventists based in Maryland, USA

Adventist International Institute of Advanced Studies
Lalaan I, Silang, Cavite 4118, Philippines