BUIT 681 E-Marketing 

Course Description

Principles of digital imaging and design for the production of marketing materials. The focus of this course includes concepts such as digital image preparation, corporate identity, consumer behavior, website analysis and internet behavior, digital marketing, and the digital economy. Various marketing, and communication strategies for internet marketing will also be investigated and evaluated. Students will develop an e-marketing plan, a video production, a personal website, and various marketing materials. Class size will be limited. Requires payment of a computer laboratory fee. Credit may not be earned in both BUAD 681 and EDIT 681.

Department

Business

Units:

3