Photo by Glenn Carstens-Peters on Unsplash

BUIT 681 E-Marketing

Principles of digital imaging and design for the production of marketing materials. The focus of this course includes concepts such as digital image preparation, corporate identity, consumer behavior, website analysis and internet behavior, digital marketing, and the digital economy. Various marketing, and communication strategies for internet marketing are also investigated and evaluated. Students develop an e-marketing plan, a video production, a personal website, and various marketing materials.

Units: 3

 

WHO NEEDS THIS COURSE?

  • Graduate students:
    • MSA-MS
    • MBA (Elective Course)
  • This course may also be taken by
    • Business professionals for continuing education
    • Business professionals as non-degree course for professional development
    • Graduate students of other schools as transfer credits

TIME INVESTMENT

This course focuses on the concepts and practical learning on Electronic Marketing. It will employ various learning activities such as discussion forums, quizzes, reading report, and reflection journal where you apply the learning from lecture notes and readings. You will also be engaged in practical experience in developing various E-Marketing materials where you will apply the learning from the hands-on tutorial. To succeed in this class, please plan 15-18 hours per week to reading the lectures, engagement in practical experience, participation in discussion forums, preparation in reading report and reflective journals, and writing a research paper. As a graduate student, you are expected to be committed and responsible for keeping the time and quality of works for all the requirements of this course. 

 

 

COURSE OUTCOMES

Upon completion of this course, the students will be able to:

  1. Understand the E-Marketing landscape and how they are central to business success.
  2. Design an integrated digital marketing strategic plan.
  3. Understand the critical role of content digital marketing and develop some major content digital marketing tactics.
  4. Understand and implement an effective digital advertisement program.
  5. Understand and demonstrate how to set up Customer Relationship Management.
  6. Understand the use of primary direct E-Marketing channels, such as email and mobile marketing.
  7. Understand the use of primary social media marketing channels.
  8. Demonstrate how to measure E-Marketing performance.
  9. Understand the ethics of digital Marketing and explore the future development of E-Marketing.

 

TOPICS TO COVER

Week 1 Introduction to E-Marketing
Week 2 E-Marketing Strategy
Week 3 Developing Content Marketing
Week 4 Engaging in Advertisements
Week 5 Customer Relationship Management
Week 6 Direct Marketing
Week 7 Social Media Marketing
Week 8 Data-driven Marketing
Week 9 Ethics and Future of E-Marketing

      

 

FACILITATOR

DESKE W. MANDAGI, MM, MS. MGT

Deske W. Mandagi is a Ph.D. candidate in Virata School of Business at the University of the Philippines. He has over ten years of professional experience in the banking and financial industry. He received a Master’s degree in marketing from the Universitas Klabat, Indonesia in 2012. He also holds a Master of Science in Management degree from the University of the Philippines. His teaching and research interests include marketing management, consumer behavior, digital marketing, and tourism marketing.

 

 

DEVELOPERS

RAIMOND D. LUNTUNGAN, PhD (candidate)

Raimond D. Luntungan is an assistant professor of the Business Department at the Adventist International Institute of Advanced Studies (AIIAS) where he teaches management information systems courses for MBA program and also serves as the AIIAS on-Campus MBA Program director.  He is also a faculty member of the Education Department at AIIAS where he teaches curriculum and educational technology courses.  He is currently pursuing a PhD in Education degree with the specialization in Curriculum and Instruction. He enjoys teaching and developing online courses.